Course Content
PR Fundamentals
0/6
What is PR?
04:07
History and evolution of PR
02:10
Key functions of PR
08:45
Different types of PR
02:35
Importance of PR for organizations
02:00
PR Fundamentals Assignment
Understanding Your Audience
0/4
Identifying stakeholders and target audiences
04:11
Audience segmentation and analysis
06:11
Assignment 2 Explanation
00:55
Assignment 2 - Understanding Your Audience Assignment
Crafting Your Message
0/5
Importance of messaging in PR
05:22
Developing Your Core Message clear, concise, and compelling messages
04:26
Tailoring Your Message for Different Audiences
01:16
Assignment 3 Explanation
00:42
Assignment 3 - Crafting Your Message Assignment
Media Relations
0/7
Introduction
00:51
Building relationships with journalists and media outlets
03:45
Writing press releases and media pitches
02:59
Preparing for interviews and responding to media inquiries
04:54
Leveraging social media for media outreach
01:28
Assignment 4 Explanation
00:34
Assignment 4 - Media Relations
Content Marketing
0/8
Introduction
01:25
Defining Your Content Strategy
06:20
Mastering Diverse Content Formats
05:40
Building a Compelling Editorial Calendar
03:40
Choosing the Right Distribution Channels
00:00
Optimizing for Search Engine Visibility
02:06
Assignment 5 Explanation
00:46
Assignment 5 - Content Marketing
Measurement and Evaluation
0/7
Introduction
01:14
The Role of Measurement and Evaluation in Modern PR
02:56
Setting SMART Objectives and KPIs for PR Campaigns
02:24
Tools and Techniques for PR Measurement
02:51
Reporting and Utilizing Insights for Optimization
03:19
Assignment 6 Explanation
00:53
Assignment 6 - Measurement and Evaluation
Public Relations Course
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